Popmart Ip-themed
PopLand:
AR amusement park
Intro
POP MART is a trendy cultural entertainment brand established in 2010. Over the past decade, POP MART has focused on five key areas: discovering global artists, incubating intellectual properties (IPs), reaching consumers, promoting toy culture, and fostering innovative business ventures and investments. They have built a comprehensive operational platform covering the entire toy industry chain.
To expand their IP influence and deepen the world view, POP MART has established an IP-themed AR amusement park in Beijing. In this park, I play the role of an AR game designer, creating rich offline multiplayer interactive games based on AR devices.
POPLand
Beijing’s First Pop Mart Themed Amusement Park
Popmart is China’s first immersive IP-themed amusement park in the toy industry, and it is also Popmart’s first offline park. In January 2021, Popmart collaborated with Beijing Chaoyang Park and was officially authorized to use the “European Charm” project within the park, including its surrounding streets and forests. This area, transformed by Popmart, has become the Popmart City Park, covering an area of approximately 40,000 square meters.
EZXR
Technology
01 Data Collection
Collect image information in field scenes through mobile phones, panoramic cameras, drones, scanning lasers, etc.
03 World Building
Use the editor to build worlds and develop game content based on calculated dense point cloud maps.
02 Data Training
Data training based on EZXR AR cloud large scene positioning algorithm to complete point cloud mapping.
04 Offline Experience
Users could experience the virtual AR content after they arrive at the corresponding offline area and scan the scene.
Popland Map
Pop Land is divided into four core areas:
Bubble Street: A fusion of interaction, gaming, and shopping.
Forest Zone: Recreates the living scenes of THE MONSTERS family.
Lakefront Area: Visitors can board the DIMOO Delicious Exploration Ship to enjoy exquisite desserts and beverages on the water.
MOLLY’s Castle: The park’s main building, drawing attention from the outside world.
Game Mode
For different usage scenarios, we provide three different experience modes, corresponding to different display and interactive content.
Quest Flow
Characters
For different usage scenarios, we provide three different experience modes, corresponding to different display and interactive content.
Labubu
Personality: Mischievous
Task: Creating a flying magic cape
Ability: Skilled at playing the guitar but not musically inclined
Zimomo
Personality: Adventurous and playful
Task: Crafting a floating cotton cloud
Ability: Strong sense of direction, powerful tail
Tycoco
Personality: Shy and introverted
Task: Designing a perpetually spraying watering can
Ability: Being a vegetarian, knowledgeable about various plants
Yaya
Personality: Overly active
Task: Creating a magical puppet doll
Ability: A natural athlete, excels at jumping and climbing
Spooky
Personality: Enjoys lively environments
Task: Making a kite that never lands
Ability: As a ghost, possesses invisibility
Pato
Personality: Imaginative, full of quirky ideas
Task: Crafting paper birds
Ability: Can create dreamscapes through imagination, although they dissipate quickly
Main Quest
Players need to play with other players playing different roles to complete the game tasks together.
Level Example: Pheasant Eyes Bush
